Aloe vera is a popular ingredient in beauty products due to its moisturizing, anti-inflammatory, and healing properties. To incorporate aloe vera into your beauty routine, start by applying fresh aloe vera gel to your skin to soothe and moisturize it. You can also use aloe vera as a hair mask to promote healthy hair growth and reduce dandruff. Additionally, aloe vera can help fade acne scars and dark spots when applied regularly. Remember to always do a patch test before applying a new product to your skin and consult with a dermatologist if you have any concerns.